pandemic shopping

How COVID-19 Is Changing the Shopping Habit Of Consumers

As we all know how badly COVID-19 affects our lives. From school to offices, consumers to retailers, everyone gets so involved during the pandemic. The coronavirus has changed the habits of people altogether. In this article, we’ll discuss how COVID-19 is changing the shopping habits of consumers. 

Loss of Income

According to the report, the United States has lost more than 21 million jobs since March, resulting in 15% unemployment, even higher than the Great Depression in the 1930s. 

During the pandemic, life has been challenging. Around 50% of adults said that they lost a job due to the coronavirus are still unemployed. Lower-income adults have had trouble paying their bills. And 20% of middle-income adults have faced the same challenges.

New & Local Brands

There was a time when people does not even bother to get anything from the local brand. However, COVID-19 has changed it all. 

During the pandemic, the source of income for most people was zero or low. The only option left to get the desired items or food is the stores with affordable prices. That’s why they switch to the local brands. From grocery to takeaway restaurants and clothes to accessories, people find that local brands offer low cost and budget-friendly deals.

In the meantime, people are trying new brands at an affordable price. Most consumers find brands with good quality and budget-friendly are more suitable than big brands. 

Online Shopping Increased

The only thing that increases during the pandemic is e-commerce. Most people have switched to online shopping to buy any small or big items. 

This habit is not developed only for COVID. Even now, when the COVID is over in a few states, the e-commerce shopping rate is higher than the other. During the pandemic, 50% of people were self-isolated, and 50% work from home. They prefer to order online instead of stepping into the stores with masks and sanitizers in both situations. 

In a few cities, the retailers have opened their stores during the working hours. Face masks, sanitizer, and social distancing between customers and the cashier – all these behaviors create a change in consumer habits. However, most people prefer to shop online instead of going to the physical stores.

DoorStep Grocery Delivery

Shopping is related to getting clothes, shoes, accessories, but it also includes grocery that is the central part of running your house. Most grocery stores have announced the free home delivery and online sale purchase through which consumers can select whatever they need and get the desired items at doorstep.

Touch-Free Payment

Those who have visited stores or buy anything online must have noticed that now people do not even touch the payment. Most of the people use mobile apps. However, the rest of them pay by wearing gloves and put the cash in a box instead of giving it in hand.

Focus On Health

Due to the pandemic, people adopt healthier lifestyles to make their immunity strong. 

Items such as immunity-boosting supplements or medicines, safe household essentials, and home fitness equipment are trendy. Due to the current situation, there should be a focus on health and should take complete precautions before going out of the house and only step out of the house if necessary.

Digital Coupons

The paper coupon is becoming a thing of the past, as the coronavirus outbreak accelerates a change to digital coupons.

With more individuals shopping online, redemptions of digital coupon codes (usually on a mobile app) went beyond redemptions of the most common types of paper coupons for the very first time.

About the Author

Maggie Murray

Maggie Murray is a freelance writer with a decade-long track record of helping people lead healthier lives. Her areas of expertise include fashion, travel, gift ideas, and personal budget planning. Maggie is also a big fan of That's why she gets an A+ in saving money!