Millennials and the Future of eCommerce Retail

Key Facts about Millennials and the Future of eCommerce Retail

Aged between 18 and 34, Millennials are the center of the eCommerce industry. They are a group of people with an online shopping value of 10 trillion dollars. They are tech-savvy, always available online, and know how to use the new technology to meet their needs and lifestyles.

Now, let’s take a brief look at Millennials and the future of eCommerce business.

$10 trillion worth of online shopping

Millennials’ buying power is now valued at $10 trill, over their lifetime.

Users statistic per day

  • 46% go online multiple 7 times per day
  • 48% always online

Total digital thinking

Millennials feature total digital thinking.

Millennials understand IT and the internet

Millennial shoppers are tech-savvy and are better informed than the last generation.

Millennials love technology and social media

Millennials combine shopping with social media and try new things without prejudice.

Millennials like participation

Millennials interact and advocate their brands.

  • 35% are influenced by social media
  • 52% increase in impulse purchases by Millennials than Generation X
  • 74% say experience is most important

Things that are not enough to attract millennials

Millennials demand all shipping and pickup options available

  • BOPIS – buy online and pickup in-store
  • ship from store
  • ship to store
  • order-by, get-by
  • same-day delivery
  • precisely scheduled delivery

Use voice assistants

45% of Millennials are using voice assistants while shopping online.

Millennials demand Hyper-personalisation

Millennials use AI to deliver highly-personalized experiences to consumers on an individual basis.

Millennials despise average websites with poor quality

  • They hate the lack of product information.
  • They hate slow websites.
  • They hate bad navigation.

Top eCommerce trends for Millennials

  • Short-term subscription models
  • The eCommerce store needs to become a destination.
  • Endless options for products, delivery, and payment.


About the Author

Julia Taylor

Julia Taylor is Freepromohub Contributing Writer. She loves writing the latest tech gadgets, helping consumers weigh the pros and cons of new devices prior to purchase. She also writes news and trends, and feature stories about business. Her work has appeared on popular publications like Gizmodo, Yahoo Finance, Business Insider, and CNET.