During this COVID-19 coronavirus pandemic, not every business is drooping. In fact, a number of different industries seem to be on the rise including, drum roll please, the sex toy industry. With many people stuck at home either by themselves or with someone else, take a wild guess as to what folks may feel the urge to do. Hint, it probably isn’t playing Parcheesi in most cases. Yes, while you may not have mastered this whole social distancing thing, perhaps there’s something else that you’ve been mastering.
The near-countrywide stay-at-home shutdown has, over the last month, turned us into a nation of at-home mask makers, stress bakers, manicurists and declutterers. It’s also turned us into a nation of self-gratifying pleasure seekers eager to stay connected — sexually and intimately — with both ourselves and others during this anxiety-fraught period of extended social isolation. At least that’s a conclusion that can be drawn from the recent increase in sex-toy sales.
Adam and Eve, a company with franchised locations across North America and an online store, reported a 30 percent increase in online sales in March and April based on the same time period last year.
In addition to single-location sex shops, established chains in New York are also hurting. Lisa Finn, a representative from Babeland — a chain with three of its four locations in New York City — said that, though online sales are higher, it isn’t enough to make up for how much the stores usually sell in person.
Other big companies that do most of their sales online also saw an uptick. Wow Tech Group, which owns We-Vibe and Womanizer, reported that online sales for both brands were over 200 percent higher this April compared to last year.
“Maybe at a time when everything seems forbidden, sexuality has become one of our last bastions of freedom,” said Patrick Pruvot, founder of the Passage du Desir chain of sex toy stores.
In the three months running up to this year’s Valentine’s Day, sales at the Passage du Desir’s seven outlets jumped 68 percent on previous months. A year earlier, sales rose by just 12 percent during the same period ahead of Feb. 14.
New Zealanders are permitted to leave their homes only to access essential services or take walks during the national shutdown, which began a fortnight ago and will remain in place for at least a further two weeks.
The measures generated mirth on social media about a possible baby boom nine months after the stay-at-home rules lifted, and worried family planning specialists as access to various forms of birth control dwindled.
The restrictions also prompted a tripling of sex toy sales in the 48 hours before the lockdown was imposed on 25 March, and the prospect of a boring month indoors seemed to have prompted New Zealanders to stash adult products that they might not have tried before, said Adult Toy Megastore, a New Zealand-based company.
The rise of the COVID-19 disaster has positively impacted the global sex toys market growth in 2020. This is mainly due to rising adoption and innovations in sex toys amidst the pandemic period. The COVID-19 pandemic has benefited the sex toys industry and many brands are witnessing surge in sales. The quarantine and various social isolation measures put in place by several countries across the world is appearing to have a positive impact on the collective sex drives. Online sales for sex toy accessories and sex toys has significantly improved over the last few months.